Props
PRODUCT DESIGN INTERNSHIP
Evolving an early-stage mobile app concept into a complete user experience
Skills Demonstrated: UX Research, Product Design, Web Design, UI Systems & Branding, Marketing
Sesto Labs Data & Product Innovation
New York, NY
Overview
Building and scaling a mobile app from rough concepts to a complete user experience focused on mobile reward and recognition. End-to-end; from beginning ideation to a functional prototype ready for beta launch.
MY ROLE: Lead UX/UI Designer, Visual/Brand Designer, and
Marketing Specialist
Brand & UI design, Research, User Flows, Rapid Iteration,
Wireframes, Testing, Prototyping, Developer Hand-off, Visual Design, Marketing, Product Growth
TIMEFRAME
3 months
COMPANY
Sesto Labs
TEAM
3 Designers
3 Developers
1 Project Managers
TOOLS
Figma, Adobe Illustrator
Draftbit, Jira, Miro,
Social Media
Why this project matters to me...
I grew & scaled this app
from rough concepts to a complete prototype ready for launch
🛠️
I inspired an entire brand
designing its entire UI, custom iconography, and marketing materials
🎨
🤝
I played on many teams
from design to project management to marketing
🔋
📈
I expanded the market outreach
from an initial narrow target to a wider user pool
I took leadership initiative
by leading the designs with my commitment to the project and continuously delivering efficient solutions
Rewards form good habits.
The Project Scope
Props' mission is to provide teams with a way to reinforce positive actions within their groups by awarding peers and giving props to those who deserve appreciation and acknowledgment. With engaging and easy-to-understand features, members of any team can interact effectively and positively with one another, promoting and encouraging productivity and motivation during COVID-19 and beyond.
How might we reward?
The Challenge
How might we establish virtual reward & recognition systems to bridge the gap between distanced spaces?
In 2019, Forbes estimated that 50% of the American workforce would be working remotely by the end of 2021. Little did we know the COVID-19 pandemic would only accelerate this to an extreme. So while remote workers have gotten comfortable in their off-site environments, much of the on-site recognition systems have been lost.
Navigation Options
Homepage / Feed
View Your Awards
Profile
View Your Props
The Design Highlights
Giving and Receiving Props ="coins"
-
Giving/Receiving Awards
-
Team Engagement & Involvement
-
Personal Recognition, Appreciation & Positivity
-
Friendly Peer Competition
-
Customization & Personalization
-
Redeemable Rewards
-
Establishing a Positive People-first culture
-
Comradery and Friendly Competition
-
Team-Specific Subscription Plans and Upgrades
Join or Create a team
Share & Receive Props
Give Awards
View the Leaderboard
The Brand & UI System
Going Beyond the Designs...
The CEO had expressed interest in expanding the app's market outreach,
so I explored ways in which this app could target more than one market,
moving beyond the original narrow pool of an office environment.
To grow the product further, I proposed various upgrade solutions and
tiered subscription programs and built these concepts into interactive mockups.
My Roles in the Project:
Lead UX/UI Designer
-
Built & scaled the entirety of the app design
-
Spearheaded development from beginning ideation to advanced Beta launch.
-
Evolved User Flow
-
Usability Testing & Design Implementations
Visual Designer
-
Refined the Visual Identity
-
Spearheaded Lo-fi to Hi-fi Evolution
-
Designed Iconography, Illustrations & Brand
Marketing Coordinator
-
Organized Marketing presentations & reports
-
Led all Social Media Engagement Actions
-
Collaborated on Business plans— Created Subscription Tiers, Pricing & Premium Upgrade Options
Outcomes & Learnings
On the product design side, I built and scaled this mobile app from an initial small set of rough, rudimentary screen ideas to a complete prototype with a concentrated user journey. Leading the design team, refining the visual identity, and improving the overall user experience, I was able to create a refined product with more than 60 screens and 20+ unique user flows.
On the marketing team, my strategic efforts captured an audience on Facebook, Linkedin, and Twitter, and increased customer engagement to the Props social accounts by 60%.
My subscription tier proposal expanded the target market to 3x the size of its intended market, allowing for a more equitable and profitable product.