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Props

PRODUCT DESIGN INTERNSHIP

Evolving an early-stage mobile app concept into a complete user experience

Skills Demonstrated: UX Research, Product Design, Web Design, UI Systems & Branding, Marketing

Screen Shot 2022-06-02 at 9_edited_edite

Sesto Labs Data & Product Innovation

New York, NY

Props App_edited.png

Overview

Building and scaling a mobile app from rough concepts to a complete user experience focused on mobile reward and recognition. End-to-end; from beginning ideation to a functional prototype ready for beta launch. 

MY ROLE:  Lead UX/UI Designer, Visual/Brand Designer, and
Marketing Specialist

Brand & UI design, Research, User Flows, Rapid Iteration, 
Wireframes, Testing, Prototyping, Developer Hand-off, Visual DesignMarketing, Product Growth

TIMEFRAME 

3 months

COMPANY 

Sesto Labs

TEAM

3 Designers

3 Developers

1 Project Managers

TOOLS 

FigmaAdobe Illustrator

Draftbit, Jira, Miro,

Social Media

Why this project matters to me...

I grew & scaled this app

from rough concepts to a complete prototype ready for launch

🛠️

I inspired an entire brand

designing its entire UI, custom iconography, and marketing materials

🎨

🤝

I played on many teams

from design to project management to marketing

🔋

📈

I expanded the market outreach

​from an initial narrow target to a wider user pool

I took leadership initiative

by leading the designs with my commitment to the project and continuously delivering efficient solutions

Props

Rewards form good habits.

The Project Scope

Props' mission is to provide teams with a way to reinforce positive actions within their groups by awarding peers and giving props to those who deserve appreciation and acknowledgment. With engaging and easy-to-understand features, members of any team can interact effectively and positively with one another, promoting and encouraging productivity and motivation during COVID-19 and beyond.

How might we reward?

The Challenge

How might we establish virtual reward & recognition systems to bridge the gap between distanced spaces? 

 

In 2019, Forbes estimated that 50% of the American workforce would be working remotely by the end of 2021. Little did we know the COVID-19 pandemic would only accelerate this to an extreme. So while remote workers have gotten comfortable in their off-site environments, much of the on-site recognition systems have been lost. 

"Lack of recognition remains one of the most common reasons why
employees leave an organization.
"

Gallup study

Navigation Options

Homepage / Feed

View Your Awards

Profile

View Your Props

The Design Highlights

Giving and Receiving Props ="coins"

  • Giving/Receiving Awards

  • Team Engagement & Involvement

  • Personal Recognition, Appreciation & Positivity

  • Friendly Peer Competition

  • Customization & Personalization

  • Redeemable Rewards 

  • Establishing a Positive People-first culture

  • Comradery and Friendly Competition

  • Team-Specific Subscription Plans and Upgrades

 Join or Create a team

 Share & Receive Props

Give Awards

View the Leaderboard

The Brand & UI System


Going Beyond the Designs...


The CEO had expressed interest in expanding the app's market outreach,
so I explored ways in which this app could target more than one market,
moving beyond the original narrow pool of an office environment. 

To grow the product further, I proposed various upgrade solutions and
tiered subscription programs and built these concepts into interactive mockups.

My Roles in the Project:

Lead UX/UI Designer

  • Built & scaled the entirety of the app design 

  • Spearheaded development from beginning ideation to advanced Beta launch.

  • Evolved User Flow

  • Usability Testing & Design Implementations

Visual Designer

  • Refined the Visual Identity

  • Spearheaded Lo-fi to Hi-fi Evolution

  • Designed Iconography, Illustrations & Brand

Marketing Coordinator

  • Organized Marketing presentations & reports

  • Led all Social Media Engagement Actions

  • Collaborated on Business plans— Created Subscription Tiers, Pricing & Premium Upgrade Options

Outcomes & Learnings

On the product design side, I  built and scaled this mobile app from an initial small set of rough, rudimentary screen ideas to a complete prototype with a concentrated user journey. Leading the design team, refining the visual identity, and improving the overall user experience, I was able to create a refined product with more than 60 screens and 20+ unique user flows.

On the marketing team, my strategic efforts captured an audience on Facebook, Linkedin, and Twitter, and increased customer engagement to the Props social accounts by 60%.

My subscription tier proposal expanded the target market to 3x the size of its intended market, allowing for a more equitable and profitable product. 

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